For software companies
Alternatives pages and integration guides that survive a fact-check.
The highest-intent SaaS queries are about competitors, and they are exactly the ones an unsourced model gets wrong. Vupie retrieves the other vendor's own pricing page and docs at write time, cites them, and cuts the claim if it cannot retrieve them.
An alternatives page that survives a fact-check
Each claim about another vendor, and what happened to it
“Their Pro tier is billed per seat”
“Their API rate limit is documented per workspace”
“Their onboarding usually takes about a week”
Example of the sourcing pass. The third claim is the interesting one: it is probably true, and it still goes, because there is nothing published to point at.
Every competitor claim, sourced
Retrieved.
Dated.
Or cut.
A sentence about another vendor is cited to that vendor's own published page, with the date it was retrieved written into the article. What cannot be retrieved is not softened. It is removed.
Business analysis
What we read before we plan anything.
The 90 day plan is not a keyword list bought from a tool. It is built from what is already connected to your account, which in saas means these four things first.
Your docs and changelog
What shipped, what is beta and what is deprecated. An integration guide describing a flow you removed last quarter is the fastest way to lose trust, so the docs are read before the brief is written.
Your pricing page and tier structure
So comparisons state your side accurately, including the limits and the things your plan does not include.
Competitor and alternative queries
Search Console already shows which competitor names bring you impressions. Those cluster into the pages worth building first.
Your help centre's busiest topics
A support article that gets read a thousand times a month is a public article that should exist. The overlap is usually large and nobody has looked at it.
Where the plan aims
The four clusters that carry
saas traffic.
Priority goes to queries you already sit close to, because those are the ones a well-sourced article can actually move.
Alternatives and comparisons
"[competitor] alternative", "[competitor] vs [you]", "best [category] tools"
Integration and workflow guides
"[your product] + [tool]", "how to sync [x] to [y]"
Category education
"what is [category]", "how to choose [category] software"
Operational how-to
"how to [job to be done]", "[process] template", "[metric] benchmark"
The output
What actually lands on your site.
Alternatives page
Each competitor claim cited to that vendor's public pricing page or documentation, retrieved when the piece was written and dated. Claims that cannot be retrieved are removed, not softened.
Integration guide
Written against your actual API surface, with the version and the date it was checked.
Benchmark from your own product data
The numbers only you have, computed from your data rather than guessed. This is the piece competitors cannot copy.
Category explainer and glossary hub
The top-of-funnel layer that AI assistants quote from, with internal links down to the commercial pages.
Two or three a week
The questions only you can answer.
Research retrieves what is public. It cannot retrieve what only exists inside your business, and guessing it is exactly how AI content gets caught. So before writing, Vupie sends the two or three questions it cannot answer to you by SMS or Slack.
Answering takes a minute, and the answer becomes the part of the article nobody else can publish. In saas, they usually look like this.
Competitor X changed pricing this week. Should the comparison move to their new Enterprise tier, or stay on Pro?
May we publish your median time-to-first-value from onboarding data?
Is the Slack integration GA this month, or still private beta?
Answered
The model may cite only from the retrieved source list plus what you answer here. Anything else is refused.
The gate
What we decline in saas.
Worth reading before you sign up rather than after. A refused brief frees the slot and you see the reason, but if most of your topics sit on this list then Vupie is the wrong tool for you and we would rather say so now.
Competitor claims without a retrievable source
If we cannot pull the other vendor's own page to support a line about their product, the line goes. Not hedged, cut.
Security and compliance guarantees
Nothing that reads as a certification claim on your behalf. Those sentences come from your legal and trust pages or they do not appear.
Pricing tables we cannot verify
Competitor pricing is dated and sourced, or the table is dropped. Stale pricing in a comparison is a liability, not a ranking.
Publishing
The usual setup here.
Marketing sites on Webflow or Framer publish into the existing CMS collection. Ghost is common where the blog is already separate from the app.
Webflow
Native APIWrites items into your CMS collection and triggers a site publish.
How it connectsFramer
PullThe Vupie plugin pulls finished articles from our API into your Framer CMS collection.
How it connectsGhost
Native APIPublishes through the Admin API from HTML source, with tags and feature image handled.
How it connectsHosted blog
HostedPoint a subdomain at us. We run the whole blog on Cloudflare's edge, on your domain.
How it connectsThirteen destinations in total, including a webhook and a hosted blog for sites with no usable CMS. See every integration.
Questions
What saas teams ask.
The rule is that every factual claim about another vendor is sourced to that vendor's own public material, retrieved at write time and dated in the article. Opinion, superlatives and claims about their internals are refused. That is both the legally safer position and the one that survives a competitor reading the page.
Published pieces are re-checked on the refresh schedule and republished when the underlying facts move, with a fresh index inspection afterwards. Anything tied to a beta feature is flagged at write time so you know what will need a pass.
Yes. Approval before publish is a per-site setting, and the draft arrives with its citation list and quality score so a real review takes a couple of minutes.
Other industries
Connect the site. See the plan
before anything publishes.
The business analysis runs first and produces a rolling 90 day calendar you can see and change. Nothing goes live until you have looked at it.