For operators, agencies and destinations
Seasonal guides tied to departures you can actually sell.
Travel content rots faster than any other kind: seasons move, routes close, entry rules change. Vupie plans against your live inventory and the season ahead, sources practical claims to official pages retrieved at write time, and refuses the ones it cannot retrieve.
The research happens months before the trip
Which is why the calendar is built backwards from the season
Illustrative shape for one destination, not a measurement. The real curve is read out of your own analytics during the business analysis, and the calendar is scheduled against it.
The season decides the calendar
Published in January.
Read in April.
Booked in July.
A destination guide that lands mid-season has already missed the people it was written for. The calendar is built backwards from the departure you want to fill.
Business analysis
What we read before we plan anything.
The 90 day plan is not a keyword list bought from a tool. It is built from what is already connected to your account, which in travel means these four things first.
Your destinations and departures
What you sell, when it runs and what has capacity. A guide that peaks in search two weeks after your last departure is wasted work, so the calendar is built backwards from the season.
Seasonality in your analytics
When the research actually happens for each destination, which is usually months before the booking, and rarely when operators expect.
Your reviews and post-trip feedback
The practical details travellers say they wished they had known. Those are the highest-converting paragraphs in the whole category.
Destination and activity queries
Search Console positions on destination plus activity terms, where a genuinely useful guide can still move.
Where the plan aims
The four clusters that carry
travel traffic.
Priority goes to queries you already sit close to, because those are the ones a well-sourced article can actually move.
Destination guides
"[destination] guide", "things to do in [destination]", "[destination] with kids"
Timing and season
"best time to visit [destination]", "[destination] in [month]", "[destination] weather [season]"
Practical logistics
"getting from [a] to [b]", "[transport pass] worth it", "what to pack for [trip type]"
Itineraries and comparisons
"[n] days in [destination]", "[route] vs [route]"
The output
What actually lands on your site.
Seasonal destination guide
Scheduled to publish and index before the research season, not during it.
Itinerary tied to your inventory
Every day of the itinerary maps to something you can actually book, and links to it.
Practical logistics guide
Transport, timings and passes, each factual claim sourced to the operator's or authority's own page, retrieved and dated.
Comparison between two routes or trips
Both sides from your own operational data where it exists, so the recommendation is honest about who each one suits.
Two or three a week
The questions only you can answer.
Research retrieves what is public. It cannot retrieve what only exists inside your business, and guessing it is exactly how AI content gets caught. So before writing, Vupie sends the two or three questions it cannot answer to you by SMS or Slack.
Answering takes a minute, and the answer becomes the part of the article nobody else can publish. In travel, they usually look like this.
Are the October departures on the northern route confirmed? The guide is scheduled for August.
May we publish your maximum group size and the average age range?
The ferry operator changed its winter timetable. Do we hold the piece or note the change?
Answered
The model may cite only from the retrieved source list plus what you answer here. Anything else is refused.
The gate
What we decline in travel.
Worth reading before you sign up rather than after. A refused brief frees the slot and you see the reason, but if most of your topics sit on this list then Vupie is the wrong tool for you and we would rather say so now.
Entry requirements, visas and vaccination rules
Only stated when the exact claim can be sourced to an official government or authority page retrieved at write time, and dated in the article. If the page cannot be retrieved, the section is cut and the reader is sent to the official source instead. Health-topic articles are blocked outright.
Safety advisories
Not written. Conditions change faster than any publishing schedule, and a stale safety claim is worse than none.
Prices and availability we cannot verify
No "from" prices, no claims about availability, unless they come from your own inventory at write time.
Publishing
The usual setup here.
WordPress and Webflow cover most operator sites. Shopify appears where trips and add-ons are sold as products.
WordPress
Native APIPublishes through the REST API with categories, tags, author and featured image set for you.
How it connectsWebflow
Native APIWrites items into your CMS collection and triggers a site publish.
How it connectsShopify
Native APIPosts to your store blog through a custom app, with theme styling and product links intact.
How it connectsThirteen destinations in total, including a webhook and a hosted blog for sites with no usable CMS. See every integration.
Questions
What travel teams ask.
Two mechanisms. Practical claims carry the source and the date they were retrieved, so a reader can see the age of the fact. And live pieces get a refresh pass on schedule, with an index inspection after republish, so the update is actually picked up.
Yes, and sometimes it is the right call for the top of the funnel. But every piece has to link somewhere that earns, so the plan keeps the ratio deliberate rather than drifting into a travel magazine.
Other industries
Connect the site. See the plan
before anything publishes.
The business analysis runs first and produces a rolling 90 day calendar you can see and change. Nothing goes live until you have looked at it.