About Vupie

Every company has a story.
Few have a film crew.

Vupie turns an idea into a finished film: script, footage, voice, motion and edit, in minutes. It exists because the best video models in the world still hand you a clip, not a film.

The hardest thing to sell is an idea.

When people understand it, they buy it. That is why an explainer is the hardest video to make, and the most valuable one to get right.

A few seconds.That is how long people give a video before they stay or scroll on.

Expensive seconds.Every view was paid for: an ad, a cold email, a slot in a busy meeting.

One chance.If they don't get it the first time, there is rarely a second. If they do, they are a customer.

THE STORY

It started with one film that had to be right.

Vupie is built by Bo Krogsgaard, a serial entrepreneur behind companies including Cobiro, Joubit, Passiro and Great Energy. In several of those companies he had to make explainer videos: for investors, for customers and for potential partners.

The one that started Vupie was Great Energy's investor film. Every number on screen had to match its source, every scene had to land on the narrator's words, and every frame had to look filmed, not generated.

So he went through the market. Building it by hand in Adobe After Effects, which he knows inside out, works, but takes a very, very long time. Synthesia puts a presenter on screen. Higgsfield makes stunning shots. The video models, Google's Veo, ByteDance's Seedance and others, make breathtaking clips. Each one solved part of the problem. None of them made the film.

That is why Vupie exists.

Bo KrogsgaardFounder, owner and CEO

Vupie is a one-person company, run by a serial entrepreneur who has made explainers for Cobiro, Joubit, Passiro and Great Energy.

Bo on LinkedIn

Not a better video model.
A better explainer.

Vupie does not try to make better video than Google, ByteDance and the other model makers. It uses their models, and adds what an explainer needs on top. Because an explainer is more than video: facts, numbers and visualisations, mixed with footage and carried by a voice. That mix is what Vupie is built for.

Facts+Numbers+Visualisations+Video+Voice=Explainer

What we believe.

Six ideas behind every decision in the product.

The film, not the clip.

A model gives you eight beautiful seconds. A business needs a story with a beginning, a voice and a call to action. Vupie is built around the whole film.

The right model for every shot.

No single model is best at everything. One is better with people who speak, another with camera moves, another with landscapes. We use several, and switch when a better one ships.

Real over glossy.

We want footage that looks filmed, not generated: ordinary people, real light, everyday places. A take that looks like AI is a take to throw away.

Numbers you can defend.

Every figure in a film is checked against a table of facts with its source. A number nobody can back up blocks the render.

Every edit is a sentence.

You should not need an editor to change a film. Type what you want, and Claude rewrites, rebuilds and re-times only what has to change.

Yours to keep.

Your films belong to you. Every save is a version, every render can be rebuilt from its manifest, and you can export the parts: clips, stills, captions and audio stems.

How Vupie is built.

Specialists for each job, and our own engine to turn their work into one film.

01IdeaYouOne sentence or a full brief
02ScriptClaudeScenes, narration and pacing
03FootageSeedance · Veo · KlingA shot for every scene
04VoiceElevenLabsNarration timed to the word
05MotionVupie engineCharts, maps, titles, captions
06FilmVupie engine4K, ProRes, clips and stems

The render engine is ours. It draws every frame as a pure function of time, so the same project renders to the same film, frame for frame, every time.

Private betaOpen by invitation while Vupie is shaped with its first users.

DenmarkWhere Vupie is built and run, under EU data protection law.

Talk to BoMessages from the contact page go straight to the founder.

Bring us an idea.
Leave with a film.

Get started How Vupie compares