For agencies and property platforms
Area guides built from your sold data, not from the internet's.
Every agency publishes the same area guide, written from the same public sources. Yours can carry the numbers you own: what actually sold, how long it took, what the price per square metre did. Vupie computes them from your data and cites the public registry for the rest.
The part of an area guide nobody can copy
Median days on market, from your own completed sales
Refused in the same brief
Mortgage, tax and legal advice. Financial and legal topics are blocked on the default pipeline, so the guide stops where the advice starts.
Illustrative figures. Your transaction data is computed, never estimated, and published only for the areas you actually work and only if you approve it.
Everyone writes the same area guide
Same sources.
Same sentences.
Except for your numbers.
What actually sold, how long it took, what the price per square metre did. Computed from your own transactions and cited to the public registry for the rest, which is the one part of the page a competitor cannot rewrite.
Business analysis
What we read before we plan anything.
The 90 day plan is not a keyword list bought from a tool. It is built from what is already connected to your account, which in real estate means these four things first.
Your listing feed
Areas, property types and price bands, so the plan follows the stock you actually have and the areas you want to win.
Your transaction history
Days on market, price per square metre, seasonality. Where you allow publication, these become the differentiated part of every area guide.
Area and property-type queries
Search Console shows which neighbourhoods already send you impressions. Those are where an area guide has a real chance.
Public registries and municipal sources
Retrieved and cited at write time for anything about the area itself, rather than repeated from another agency's guide.
Where the plan aims
The four clusters that carry
real estate traffic.
Priority goes to queries you already sit close to, because those are the ones a well-sourced article can actually move.
Area and neighbourhood guides
"living in [area]", "[area] house prices", "is [area] a good place to buy"
Process explainers
"how to sell a [property type]", "what happens at [stage]", "viewing checklist"
Property-type and condition
"[era] house maintenance", "buying a [type]", "what to check in a [type]"
Timing and market notes
"best time to sell in [market]", "[area] market [period]"
The output
What actually lands on your site.
Area guide carrying your own sold data
The one version of this page that is not a rewrite of everyone else's. Your numbers, with the public sources cited for the rest.
Process explainer for sellers or buyers
The practical, non-legal half: what happens when, what to prepare, what delays things.
Property-type and condition guide
What to inspect, what costs money later, sourced to building and inspection documentation.
Market note
Periodic, computed rather than opined, and refreshed on schedule so the page keeps its position.
Two or three a week
The questions only you can answer.
Research retrieves what is public. It cannot retrieve what only exists inside your business, and guessing it is exactly how AI content gets caught. So before writing, Vupie sends the two or three questions it cannot answer to you by SMS or Slack.
Answering takes a minute, and the answer becomes the part of the article nobody else can publish. In real estate, they usually look like this.
Days on market in the harbour district came out at 34 this quarter. Publishable?
May we show sold price per square metre by area, or only the index?
Which three areas do you want to own this year? The plan will weight toward them.
Answered
The model may cite only from the retrieved source list plus what you answer here. Anything else is refused.
The gate
What we decline in real estate.
Worth reading before you sign up rather than after. A refused brief frees the slot and you see the reason, but if most of your topics sit on this list then Vupie is the wrong tool for you and we would rather say so now.
Mortgage and financing advice
Finance topics are blocked on the default pipeline. Articles will not tell a reader what they can borrow or which loan to take, and no amount of prompting changes that.
Tax and legal guidance
Also blocked. Process content stops where the advice starts, and points the reader at a professional instead.
Investment return promises
No projected appreciation, no "safe bet" areas. Historic numbers from your own data, cited, and nothing about the future.
Doorway pages for areas you do not serve
No thin page per postcode. If you do not work an area, we do not manufacture a page claiming you do.
Publishing
The usual setup here.
WordPress covers most agency sites. Where the listing platform is closed and cannot take posts, the hosted blog runs at blog.yourdomain.com and the webhook pushes to whatever else you run.
WordPress
Native APIPublishes through the REST API with categories, tags, author and featured image set for you.
How it connectsWebhook
PushWe POST the full HTML and metadata to any URL you give us, signed so you can verify it is us.
How it connectsHosted blog
HostedPoint a subdomain at us. We run the whole blog on Cloudflare's edge, on your domain.
How it connectsThirteen destinations in total, including a webhook and a hosted blog for sites with no usable CMS. See every integration.
Questions
What real estate teams ask.
Yes. The hosted blog runs on your own subdomain with one CNAME record, keeps the sitemap and robots.txt handled, and stays online if you ever cancel. The articles link back into your listings normally.
Because financial topics carry real-world stakes and full automation is not good enough for them yet. The pricing FAQ says the same thing. A manually reviewed tier is planned; until it ships we decline the niche rather than publish something we cannot stand behind.
Other industries
Connect the site. See the plan
before anything publishes.
The business analysis runs first and produces a rolling 90 day calendar you can see and change. Nothing goes live until you have looked at it.