For trades, clinics and local operators
Local pages for the areas you serve. Not one per postcode.
The standard local SEO play is a hundred near-identical city pages, and it works until it does not. Vupie takes the other route: fewer pages, each one carrying your real prices, your real response times and your actual service area.
Fewer pages, each one worth ranking
The local playbook, next to what we actually publish
104 area pages
One per postcode, a swapped variable apart. Nothing to cite, nothing to defend.
Four pages
Boiler service cost
Your average call-out
No hot water: what it is
Symptom to fix
Before-winter checklist
Seasonal, indexed in August
Choosing a heating engineer
What the certifications mean
Your prices, your response times, and only where the van actually goes.
You can rank a hundred thin pages for a while. What you cannot do is defend them, and an assistant summarising the web has no reason to quote any of them.
The other way to do local
Fewer pages.
Real prices.
Only where you go.
A hundred near-identical postcode pages will rank for a while, and then they will not. Four pages carrying your own call-out prices and response times hold up, and they are the ones an assistant has a reason to quote.
Business analysis
What we read before we plan anything.
The 90 day plan is not a keyword list bought from a tool. It is built from what is already connected to your account, which in local services means these four things first.
Your actual service area
Which is almost never the list on your contact page. The plan covers what you cover, and no more.
Your job and quote data
Typical call-out prices, job durations and what drives them. Published in the form you approve, this is what makes a local cost guide unbeatable.
Local and problem queries
Search Console separates "[service] [city]" from "[symptom] [what to do]". The second group is bigger, earlier and almost never served well.
Your reviews
The exact words customers use for the problem, which are rarely the words the trade uses for it.
Where the plan aims
The four clusters that carry
local services traffic.
Priority goes to queries you already sit close to, because those are the ones a well-sourced article can actually move.
Local cost
"[service] cost [city]", "how much does [job] cost", "[job] price [region]"
Symptom and diagnosis
"[symptom] causes", "why is my [thing] [problem]", "[problem] fix or replace"
Seasonal maintenance
"[system] before winter", "annual [service] checklist"
Choosing a supplier
"how to choose a [trade]", "questions to ask a [trade]", "[certification] meaning"
The output
What actually lands on your site.
Local cost guide with your real ranges
The page every competitor avoids writing. Built from your job data, published in the form you sign off on.
Symptom to cause to fix explainer
Meets the customer at the moment the thing breaks, which is earlier and cheaper than the "[service] near me" auction.
Seasonal checklist
Scheduled and indexed before the season, not during it.
Service-area page that earns its place
Only for areas you genuinely work, with content that differs because the area differs, not because a variable was swapped.
Two or three a week
The questions only you can answer.
Research retrieves what is public. It cannot retrieve what only exists inside your business, and guessing it is exactly how AI content gets caught. So before writing, Vupie sends the two or three questions it cannot answer to you by SMS or Slack.
Answering takes a minute, and the answer becomes the part of the article nobody else can publish. In local services, they usually look like this.
Your average call-out came out at €95 across the last quarter. Publish the number, or a range?
The site lists twelve suburbs. Which ones do you actually take jobs in?
What is your real response time on an emergency call? The page should not overpromise it.
Answered
The model may cite only from the retrieved source list plus what you answer here. Anything else is refused.
The gate
What we decline in local services.
Worth reading before you sign up rather than after. A refused brief frees the slot and you see the reason, but if most of your topics sit on this list then Vupie is the wrong tool for you and we would rather say so now.
Medical and clinical advice
Health topics are blocked on the default pipeline. Clinics can run the visibility and link side, but symptom and treatment articles are declined.
Do-it-yourself instructions for dangerous work
Nothing walking a reader through gas, electrical or structural work. The article says when to stop and call someone, which is also the piece that converts.
Service-area pages for areas you do not serve
No manufactured local pages. If the van does not go there, the page does not get written.
Publishing
The usual setup here.
WordPress covers most local sites. Where the site sits on a closed builder, the hosted blog runs on your own subdomain instead.
WordPress
Native APIPublishes through the REST API with categories, tags, author and featured image set for you.
How it connectsHosted blog
HostedPoint a subdomain at us. We run the whole blog on Cloudflare's edge, on your domain.
How it connectsDuda
PullYour Duda blog imports finished articles from a keyed feed.
How it connectsThirteen destinations in total, including a webhook and a hosted blog for sites with no usable CMS. See every integration.
Questions
What local services teams ask.
You can rank a hundred thin pages for a while. What you cannot do is defend them, and assistants that summarise the web have no reason to cite any of them. Fewer pages carrying real prices and real data hold up better and are the ones that get quoted back.
Often, yes. Starter is eight a month and most small local operators reach their useful ceiling well before the archive is large. Say so at onboarding and the plan is scoped to depth over volume.
Other industries
Connect the site. See the plan
before anything publishes.
The business analysis runs first and produces a rolling 90 day calendar you can see and change. Nothing goes live until you have looked at it.