For manufacturers and industrial suppliers
Spec, standard and selection content an engineer will not laugh at.
Industrial buyers search in part numbers, tolerances and standards. That content is hard to fake and almost nobody publishes it well, which is exactly why it ranks. Vupie writes it from your own datasheets and cites the published standard rather than paraphrasing it.
Your most authoritative content is trapped in PDFs
Datasheets become spec pages a search engine and an assistant can actually read
Ranks for nothing
Cited to the published standard, by number
Example values. Specifications are read out of your own datasheets and catalog attributes, and a compliance or certification claim is only ever made where your own documentation supports it.
Buyers search in part numbers
Materials.
Tolerances.
Standards, by number.
The content that wins industrial search is hard to fake and almost nobody publishes it well. Yours already exists, sitting in datasheets a search engine cannot read.
Business analysis
What we read before we plan anything.
The 90 day plan is not a keyword list bought from a tool. It is built from what is already connected to your account, which in manufacturing means these four things first.
Your datasheets and spec documents
The PDFs nobody has ever turned into indexable pages. They are the most authoritative material you own and search engines cannot read them well.
Catalog attributes and part numbers
Materials, tolerances, dimensions and compatibility, which is what the buyer is actually typing.
Spec and application queries
Search Console shows the specification-shaped queries you already get impressions on. Those convert far above category terms.
Your distributor and market footprint
So the plan does not build content for markets you cannot ship to, and links to the right regional pages where you have them.
Where the plan aims
The four clusters that carry
manufacturing traffic.
Priority goes to queries you already sit close to, because those are the ones a well-sourced article can actually move.
Material and spec selection
"[material] vs [material]", "which [component] for [application]", "[property] requirements"
Standards and tolerances
"[standard number] explained", "[standard] vs [standard]", "[tolerance class] meaning"
Application notes
"[component] for [industry] use", "[process] best practice"
Compatibility and part numbers
"[part] equivalent", "does [part] fit [machine]", "[series] cross reference"
The output
What actually lands on your site.
Selection guide from your own spec range
Which product for which application, with the actual numbers, built so it stays right as the range changes.
Standards explainer
Cited to the published standard by number and revision, with what it means in practice for a buyer. Never a paraphrase presented as the standard.
Application note
A real use case, its constraints and what usually goes wrong. Sourced to your engineering documentation.
Cross-reference and compatibility page
Generated from catalog attributes, which makes it both accurate and very hard for a competitor to copy.
Two or three a week
The questions only you can answer.
Research retrieves what is public. It cannot retrieve what only exists inside your business, and guessing it is exactly how AI content gets caught. So before writing, Vupie sends the two or three questions it cannot answer to you by SMS or Slack.
Answering takes a minute, and the answer becomes the part of the article nobody else can publish. In manufacturing, they usually look like this.
Which revision of the standard do you certify to? The article needs the exact number.
May we publish typical lead times by product family?
Two SKU families overlap in the selection guide. Which one should the recommendation favour?
Answered
The model may cite only from the retrieved source list plus what you answer here. Anything else is refused.
The gate
What we decline in manufacturing.
Worth reading before you sign up rather than after. A refused brief frees the slot and you see the reason, but if most of your topics sit on this list then Vupie is the wrong tool for you and we would rather say so now.
Compliance and certification claims
Nothing stating that a product is certified, approved or compliant unless it is sourced to your own published documentation. This is the single most dangerous sentence type in the category.
Safety instructions beyond your manuals
Handling, installation and safety content does not go past what your own published manuals say.
Performance figures without a test basis
A number needs a test method and a source. Otherwise it is refused, not rounded.
Publishing
The usual setup here.
WordPress for most corporate sites. Where the catalog runs on a PIM and the site is custom, the webhook or read API drops finished articles into your own stack.
WordPress
Native APIPublishes through the REST API with categories, tags, author and featured image set for you.
How it connectsWebhook
PushWe POST the full HTML and metadata to any URL you give us, signed so you can verify it is us.
How it connectsRead API
PullPull finished articles into your own stack, on your own schedule.
How it connectsThirteen destinations in total, including a webhook and a hosted blog for sites with no usable CMS. See every integration.
Questions
What manufacturing teams ask.
Not on its own, which is why it is not asked to. The research step retrieves your datasheets and the relevant standard, the model may cite only from that retrieved list, and the two or three judgement calls it cannot make are sent to you as questions before writing. What comes back is closer to a well-briefed technical writer than to a chatbot.
Then the job is demand at the specification stage, and the internal links go to your product and distributor-locator pages. The measurement side tracks whether assistants cite you when someone asks which supplier to specify.
Other industries
Connect the site. See the plan
before anything publishes.
The business analysis runs first and produces a rolling 90 day calendar you can see and change. Nothing goes live until you have looked at it.